2025 World Food Prize Laureate Recognition
Every year presented in Iowa, World Food Prize recognizes the achievements of individuals who have advanced human development by improving the quality, quantity or availability of food in the world. This project is a marketing campaign to announce the laureate for the year 2025.
PROJECT SCOPE
This campaign was developed to announce the 2025 World Food Prize Laureate, Dr. Mariangela Hungria, whose groundbreaking research in biological nitrogen fixation has transformed sustainable agriculture globally. The campaign needed to maintain scientific credibility while clearly communicating her global impact in a way that donors and general public could understand her work and celebrate her achievements.
TOOLS
These are the tools I've used along the way to achieve the whole marketing campaign:
BRAND GUIDELINES
These are the tools I've used along the way to achieve the whole marketing campaign:
CONCEPT SKETCH
The overall tone of the campaign is professional and elevated, reflecting the prestige of the honor while centering her story through imagery. I explored multiple ways to visually narrate her impact on the cover. These images create a narrative that highlights not only her scientific contributions but also who she is as an individual.
CONCEPT
SOCIAL MEDIA
Social media graphics was created to promote the letter initiatives and inviting organizations to join the movement. A Trello board with all graphics was shared with the public to increase the promotion on their respective channels. They were posted across facebook, Instagram, and X.
SHORT-FORM VIDEOS WITH CAPTIONS FOR ACCESSIBILTY
WEBSITE BANNER ON THE ORGANIZATION'S WEBSITE
EMAIL NEWSLETTER + SOCIAL MEDIA TOOLKIT
AFTER THE ANNOUNCEMENT THROUGH OUR MARKETING EFFORT, THE ANNOUNCEMENT WAS FEATURED FROM COUPLE NEWS SOURCES
BROADCASTED ON IOWA NEWS
RESULT IN METRICS
70+k
Online impressions
6k+
Online engagement
2.65B
Media Reach
REFLECTION
I enjoyed collaborating with my team and I am grateful for the guidance and support from the leaders of the Foundation.
LIMITATIONS/CHALLENGES
Lack of resources to translate additional materials to Portuguese and other languages
LEARNINGS
Carbon footprint-having digital brochure as an option to be more sustainable
FUTURE DIRECTION
Conduct user interviews to understand audience's preferences
SNIPPETS OF THE LAUREATE ANNOUNCEMENT
A group photo of the marketing and communications team
A photo of the World Food Prize laureate holding the award at the Laureate Award Ceremony
A top view shot of the Laureate Announcement ceremony. Individuals on stage: Governor of Iowa, CEO and President of the Foundation, Board of Chair of the Foundation
A photo of four attendees smiling, including Wendy Wintersteen, president of Iowa State University