Hunger Advocacy Letter


Hunger advocacy letter is a global advocacy letter that united 200+ global leaders and organizations to take action against food insecurity. I led the complete design of the letter from concept to finish. Since the launch of the letter, we have had 400+ media mentions worldwide.

Client

World Food Prize Foundation

Services

Brand Identity

Role

Graphic Designer

Roughly 7 million people are food insecure. We have an additional 1.5 billion people to feed by 2050.

Roughly 7 million people are food insecure. We have an additional 1.5 billion people to feed by 2050.

The statement letter is to ensure everyone has enough nutritious food in the decades ahead. The letter was led by Cary Fowler, the 2024 World Food Prize Laureate and former U.S.§ Special Envoy for Global Food Security. 50+ Nobel Peace Prize and World Food Prize Laureates came together to prevent the hunger crisis.

MY ROLE

I worked with the communication and awards team to create the following materials:

  • Letter

  • Social media graphics

  • Social media Trello toolkit for public and media use

  • Webpage

  • Web homepage banner

FINAL DESIGN OF THE LAUREATE LETTER
SOCIAL MEDIA
WEBSITE BANNER ON THE ORGANIZATION'S WEBSITE
EMAIL NEWSLETTER
ONLINE ENGAGEMENTS FROM OUR PARTNERS
RESULT
  • 153 Nobel Prize and World Food Prize Laureates signed the letter

  • 432 media coverage including Forbes, CBN and CNN

  • A virtual dialogue was convened to discuss about the laureate letter

  • A one-day conference was held in Washington, D.C. to announce organizations that signed the letter

115+

Organizations Signed the Letter

430+

Press Media Coverage

10k

Website and social media engagements