Hunger's Tipping Point:
A Global Plea to Fight Hunger
The laureate letter is a call to action urging global leaders to invest in breakthrough “moonshot” technologies to prevent a looming hunger crisis. The appeal was coordinated by Cary Fowler, 2024 World Food Prize co-laureate, who is also the former U.S. Special Envoy for Global Food Security.
Client
World Food Prize Foundation
Services
Print and digital designs
Role
Graphic Designer
Today, 7 million people are food insecure and desperately poor. About half that number don’t know where their next meal is coming from. And 60 million children under the age of five are stunted- cognitively and physically impaired for life - due to nutritional deficiencies.
More than 150 Nobel and World Food Prize Laureates have come together with a warning statement: the world must act now to prevent a growing hunger crisis. This letter is to call on global leaders to support science-driven solutions—what they describe as “moonshot” efforts—to ensure everyone has enough nutritious food in the decades ahead. The appeal was coordinated by Cary Fowler, joint 2024 World Food Prize Laureate, former U.S. Special Envoy for Global Food Security.
FINAL DESIGN OF THE LAUREATE LETTER
Social media graphics posted on FB, LinkedIn, X and Instagram
Social media graphics was created to promote the letter initiatives and inviting organizations to join the movement. A Trello board with all graphics was shared with the public to increase the promotion on their respective channels.
Website banner was designed and placed on World Food Prize Foundation's website
A few shots of online engagement across FB, LinkedIn, X, and Instagram from our partners
An event was held in Washington, D.C. to announce organizations that signed the letter
The World Food Prize Foundation , the U.S. Department of State , the Farm Journal Foundation and the Foundation for Food & Agriculture Research (FFAR) joined forces to host a pivotal dialogue on the future of global food security. This event underscored the collective commitment of these organizations to addressing one of humanity's most pressing challenges: ensuring equitable access to nutritious food for a growing global population.
RESULT
153 Nobel Prize and World Food Prize Laureates signed the letter
432 media coverage including Forbes, CBN and CNN
A virtual dialogue was convened to discuss about the laureate letter
A one-day conference was held in Washington, D.C. to announce organizations that signed the letter
115+
Organizations Signed the Letter
430+
Press Media Coverage
10k
Website and social media engagements
