Hunger's Tipping Point:
A Global Plea to Fight Hunger
Hunger's Tipping Point is a global advocacy letter that united 200+ global leaders and organizations to take action against food insecurity. I led the complete design of the letter from concept to finish. Since the launch of the letter, we have had 400+ media mentions worldwide.
Client
World Food Prize Foundation
Services
Marketing Campaign
Role
Graphic Designer
This moonshot effort is to ensure everyone has enough nutritious food in the decades ahead. The appeal was coordinated by Cary Fowler, the 2024 World Food Prize Laureate and former United States Special Envoy for Global Food Security. 50+ Nobel Peace Prize and World Food Prize Laureates came together in a letter during global call-to-action to prevent a growing hunger crisis.
MY ROLE
As the graphic designer, I collaborated with the director of communications and director of awards to gather information and refine designs based on feedback. In effort to launch the letter, here are the design materials I created:
Letter
Social media graphics
Social media Trello toolkit for public and media use
Webpage
Web homepage banner
With all designs, I created layouts aligned with the brand identity to ensure visual consistency across platforms.
FINAL DESIGN OF THE LAUREATE LETTER
SOCIAL MEDIA
Social media graphics was created to promote the letter initiatives and inviting organizations to join the movement. A Trello board with all graphics was shared with the public to increase the promotion on their respective channels. They were posted across facebook, Instagram, and X.
WEBSITE BANNER ON THE ORGANIZATION'S WEBSITE
EMAIL NEWSLETTER
ONLINE ENGAGEMENTS FROM OUR PARTNERS
RESULT
153 Nobel Prize and World Food Prize Laureates signed the letter
432 media coverage including Forbes, CBN and CNN
A virtual dialogue was convened to discuss about the laureate letter
A one-day conference was held in Washington, D.C. to announce organizations that signed the letter
115+
Organizations Signed the Letter
430+
Press Media Coverage
10k