Event Branding Design

The event branding collaterals are designed for the 2024 Borlaug Dialogue, a three-day conference convening over 1,500 attendees from 67 countries, including agricultural scientists, scholars, students, and agribusiness leaders. The event gathers world leaders and top experts in development, agriculture, economic policy, resource management and nutrition – all inspired by the historic legacy of Norman Borlaug and the achievements of the World Food Prize Laureates in fighting global hunger.

Organization

World Food Prize

Services

Brand Design

Industries

Non-Profit

Date

June 2024-October 2024

A series of brand collaterals, including a folder, name badge, and tote bag was given to attendees to create a cohesive branding and engagement experience.
My role was to lead the design from concepts to the final product. I worked with the Director of Communications and printing companies to produce the materials.

A series of brand collaterals, including a folder, name badge, and tote bag was given to attendees to create a cohesive branding and engagement experience. My role was to lead the design from concepts to the final product. I worked with the Director of Communications and printing companies to produce
the materials.

FEW INITIAL DRAFTS WERE CREATED FOCUSING ON THE THEME:
Seeds of Opportunity: Bridging Generations and Cultivating Diplomacy

The 2024 Borlaug Dialogue convenes under the theme "Seeds of Opportunity: Bridging Generations and Cultivating Diplomacy," reflecting Dr. Norman Borlaug's timeless vision of transcending barriers to achieve global food security. This year’s theme is deeply connected to the 2024 World Food Prize Laureates, Dr. Geoffrey Hawtin and Dr. Cary Fowler, whose groundbreaking contributions to crop diversity and preservation exemplify the power of intergenerational collaboration in addressing critical agricultural challenges.

PROCEEDED WITH THE DRAFT THAT HAS THE ARTWORK ELEMENTS

The main graphic was derived from the oil painting by Lange, 2011, that is currently displayed at the World Food Prize, Hall of Laureates building, Des Moines, Iowa.

(LEFT): Paddy field with grains that symbolizes agriculture and food systems. (CENTER): The World Food Prize Sculpture was created by world-renowned designer Saul Bass as a symbol of the Foundation since its founding. The sculpture is given to the laureates in addition to cash award. (RIGHT): Our Borlaug-Ruan intern sat in a group of farmers during her internship, discussing ways to achieve sustainable food

EXPERIMENTING WITH THE ARTWORK PLACEMENT AND LAYOUT

EXPERIMENTING WITH THE ARTWORK PLACEMENT AND LAYOUT

During the process, I also explored the text placement combined with the artwork, printed out the drafts and placed it on a whiteboard for the president, directors, and staff to provide feedback and vote for the best design.

After the design was finalized, I created mockups of the tote bags in four different colors, reflecting the organization's brand color: purple, green, red, and blue.

IMPLEMENTING THE DESIGNS TO THE TOTE BAGS

After gathering feedback and with continuous refinement, the final designs were created:

IMPLEMENTING THE DESIGNS TO NAME BADGES

IMPLEMENTING THE DESIGNS TO FOLDER

PHOTOS OF ATTENDEES ENGAGEMENT WITH THE FINAL PRODUCTS

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