Diet Delivery
A food delivery app that delivers healthy food based on your diet plan. This is a graduate coursework project with a thorough UX research and design. The app was designed through design thinking and it was presented in my graduate class with positive feedbacks.
Types of project
Graduate UX Coursework
Services
UX Research and Design, Logo creation
RESEARCH PART 1: INTERVIEWS
To determine if other graduate students shared similar concerns about making the time to cook while prioritizing health. I created a list of questions to better understand their relationship with healthy food and time management. I narrowed it down to three broad questions that I thought would give me the most insight into the problem space and conducted 15-minute interviews with nine graduate students from Iowa State University.
FINDINGS
Whether it is cooking or eating out, convenience is the main factor followed by nutrition.
All interviewees emphasized that their decisions were heavily influenced by time and convenience. One interviewee overspent his/her budget by eating out regularly, which led to obesity. Contrary to my expectations, they didn't seem to stress as much about their spending. They were willing to spend more on healthier meals.
HMW STATEMENT
Turning insights into concepts
I took the insights from my interviews to create a how-might-we statement and explored a few potential solutions. After exploring my different options, I thought this one catered best to my target audience. Students are often tight on time so they need meals that are quick and easy, despite cooking or ordering them, yet able to achieve their nutrition goals.
Deliver food or groceries to their doorsteps and track food intake
RESEARCH PART 2: MARKET ANALYSIS
Nothing on the market provides a combination of food and delivery and tracking food intake
A competitive analysis was conducted by looking at food delivery and healthy food apps such as Diet, Thistle, and GetFit. However, they only deliver meals or track their food intake. InstaCart, Hungryroot, and Hello Fresh provide grocery and food delivery, but it does not track food intake. None of the apps provide a service where users can get meals or groceries and track their food intake at the same time.
DESIGN
Turning ideas into high-fidelity designs
From the market analysis, I looked at a few apps that provide meal delivery for UX flow and UI design inspiration. Information architecture was created followed by sketches focusing on delivery and food intake tracker. The sketches were transformed into high-fidelity designs.
VALIDATION OF MY DESIGNS
User testing of the Diet Delivery app among five university students
The participant's ages range between 20-27, with prior experience using food delivery apps. They were required to complete the 12 task lists provided by me. The purpose of user testing is to evaluate:
If the navigation and UI were intuitive
If the features were useful
How they felt during the process
DATA ANALYSIS: PART 2
A few highlights of what participants DO NOT like about the app
When asked about what they disliked about the mobile app, participants indicated that the UI design was the main issue that created usability issues. The screens were redesigned based on user feedback to improve the UI design of the Diet Delivery
Action: Ordering a Chicken Salad
Action: Checking Activity page to track food intake
Action: Tracking the Chicken Salad order
RESULT
A redesigned diet delivery app was created based on insights gathered from mixed-method research. The app provides nutritious food or grocery delivery + food intake tracker for students to set their health goals to achieve a positive health outcome.