Event Conference Tote Bag
The event branding collaterals are designed for the 2024 Borlaug Dialogue, a three-day conference discussing about innovative solutions to combat food insecurity, inspired by the historic legacy of Norman Borlaug. The bag was distributed to 1,500+ attendees from 67 countries to discuss.
Organization
World Food Prize
Services
Brand Design
Role
Graphic Designer
Concept Drafts based on the Theme "Seeds of Opportunity: Bridging Generations and Cultivating Diplomacy"
The 2024 Borlaug Dialogue, themed “Seeds of Opportunity: Bridging Generations and Cultivating Diplomacy,” highlights Dr. Norman Borlaug’s legacy of overcoming barriers for global food security. This year’s theme is connected to the 2024 World Food Prize Laureates, Dr. Geoffrey Hawtin and Dr. Cary Fowler, whose work in crop diversity underscores the impact of intergenerational collaboration in agriculture.
The main graphic was derived from the oil painting by Lange, 2011, that is currently displayed at the World Food Prize, Hall of Laureates building, Des Moines, Iowa.
(LEFT): Paddy field with grains that symbolizes agriculture and food systems. (CENTER): The World Food Prize Sculpture was created by world-renowned designer Saul Bass as a symbol of the Foundation since its founding. The sculpture is given to the laureates in addition to cash award. (RIGHT): Our Borlaug-Ruan intern sat in a group of farmers during her internship, discussing ways to achieve sustainable food
EXPERIMENTING WITH THE ARTWORK PLACEMENT AND LAYOUT
During the process, I also explored the text placement combined with the artwork, printed out the drafts and placed it on a whiteboard for the president, directors, and staff to provide feedback and vote for the best design.
After gathering feedback and with continuous refinement, the final designs were created:
IMPLEMENTING THE DESIGNS TO THE TOTE BAGS
After the design was finalized, I created mockups of the tote bags in four different colors, reflecting the organization's brand color: purple, green, red, and blue.
PHOTOS OF ATTENDEES ENGAGEMENT WITH THE FINAL PRODUCTS
